Not just an experiential playground, but a trusted and transparent safe haven
IT’S A FRICTIONLESS SOUND THEATRE
Sile Li
With consumer confidence dropping further every day, retailers already faced a challenging commercial climate. In countries with main Covid-19 outbreaks, retail has been one of the hardest-hit sectors. Over the past two years, the retail sector has moved away from brands dictating how, when and where items are sold, purchased and shared, to consumers embracing direct-to-consumer models or creating their own peer-driven platforms. The challenge that retailers now face is how to stimulate meaningful consumption as people self-isolate at home. Now, The online landscape continues to evolve amid the rise of DTC directories and in a new age of flagship fulfilment. Meanwhile, the sector is making sustainability a business imperative by embracing the circular economy and self-imposed sustainability goals, as exemplified by secondary waste retail and eco-ambitious brands. Building on these changes, if retailers are to recover after lockdown lifts, it’s not enough to have an eye-catching show or lots of technology peppered through a shop. It has to present something innovative, and offer a new, more sustainable way for customers to get to know a brand. So, how can retail environments combine experiences with services, then strengthen the relationship with consumers, bring the channels into greater harmony and emerge stronger than before?
The experience-seeking and hyper-hygiene-conscious will be key elements. First, after pandemic, consumers will be desiring to get back in touch with humanity IRL, but also to compensate for the sensory deprivation experienced while in isolation. Also, it is important not only to inspire confidence in what are likely to now be hyper-hygiene-conscious consumers, but also to ensure operations will be able to continue as close to the new normal as possible should another such event (or relapse) occur. In this sense, I will be presenting a methodology of experiential retail that incorporates the sense environment and health technology.
There are 3 key words of global retail industry trends: Hyper-hygiene-conscious, Experience-seeking and Flagship Fulfilment. I come up with my concept.A new retail model is coming: A touching, visual store will be transformed into a frictionless micro-warehouse that can be heard. How to create these visions? There are 3 strategies. First one is Touch Free Technology, it will be an essential tool for facilitating customer interactions that don’t require touch. Secondly, Bespoke sound strategies, use sound to tell brand stories in unique and exciting ways. Finally, Automated storage and retrieval system, which directs the proper automated storage and retrieval machine (SRM) to the location where the item is stored and directs the machine to deposit the item at a location where it is to be picked up. It can reduce labor, reduced inventory levels, more accurate tracking of inventory, and space savings.
It is a new self-service store in post-pandemic era. Online shopping customers to try on their purchases, make returns and send packages. Also, for online brains do present their products to the consumers. For brand experience center, I want to metaphorically replicate a journey of hearing: as visitors walk up stair what they can perceive with their ears become more. This kind of action mode is like a journey, from eyesight controlling the desire to an un-instagrammable place, where can hear the curiosity.
in practice
Several methods have been used such as film and reading materials in order to analyze historical context which associate the retail spaces and understand how people have arrived at today’s pivotal point of retail. For framing future scenarios, Nike, H&M and other brand stores will be considered as case studies, because they act as models for rising new trends. For example, H&M are redesigning stores to double as logistics hubs for online shopping and strengthen the role that supply chains, logistics and fulfilment play in their brand identities. Understood in these manners, Brands need remodelling the customer’s experience to fit new online formats, as interactions increasingly bolster transactions, digital experiences, emotive technology and new definitions of loyalty will continue to transform the way brands and consumers connect. The research concludes that as Covid-19 amplifies the role of digital commerce and accelerates sustainable consumption, retail’s focus is shifting from transactions to service. Now, consumers will demand more meaningful engagement and emotional interactions. Above all, it must be a chance to underscore those sustainability strategies and respond to consumers’ re-ignited interest in sustainable living as Covid-19 positively affects how much we are doing and on what.
A new retail model is coming: A touching, visual store will be transformed into a frictionless micro-warehouse that can be heard. How to create these visions? There are 3 strategies. First one is Touch Free Technology, it will be an essential tool for facilitating customer interactions that don’t require touch. Secondly, Bespoke sound strategies, use sound to tell brand stories in unique and exciting ways. Automated storage and retrieval system, which directs the proper automated storage and retrieval machine (SRM) to the location where the item is stored and directs the machine to deposit the item at a location where it is to be picked up. It can reduce labor, reduced inventory levels, more accurate tracking of inventory, and space savings. It is a new self-service store in post-pandemic era. Online shopping customers to try on their purchases, make returns and send packages. Also, for online brains do present their products to the consumers. For brand experience center, I want to metaphorically replicate a journey of hearing: as visitors walk up stair what they can perceive with their ears become more. This kind of action mode is like a journey, from eyesight controlling the desire to an un-instagrammable place, where can hear the curiosity
